Cookie Policy
Last updated: December 6, 2025
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our platform.
This Cookie Policy explains how EasyWills uses cookies and similar technologies on our website and online services.
2. Types of Cookies We Use
2.1 Essential Cookies
These cookies are necessary for our website to function properly and cannot be disabled:
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Maintains your login session | Session |
| csrf_token | Security protection against attacks | Session |
| cookie_consent | Remembers your cookie preferences | 1 year |
| language_pref | Stores your language preference | 6 months |
2.2 Performance Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous information:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics - distinguishes users | 2 years |
| _ga_* | Google Analytics - session information | 2 years |
| _gid | Google Analytics - distinguishes users | 24 hours |
| page_views | Tracks page view statistics | 30 days |
2.3 Functional Cookies
These cookies enable enhanced functionality and personalization:
| Cookie Name | Purpose | Duration |
|---|---|---|
| user_preferences | Saves your platform settings | 1 year |
| form_progress | Saves your will creation progress | 30 days |
| notification_settings | Remembers notification preferences | 6 months |
| chat_session | Maintains live chat sessions | Session |
2.4 Marketing Cookies
These cookies are used to deliver relevant advertisements and track campaign effectiveness (only with your consent):
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel - tracks conversions | 90 days |
| _gcl_au | Google Ads - conversion tracking | 90 days |
| marketing_source | Tracks how you found our website | 30 days |
| campaign_id | Identifies marketing campaign effectiveness | 30 days |
3. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages:
- Google Analytics: Helps us understand website usage and performance
- Google Ads: Tracks advertising campaign effectiveness
- Facebook Pixel: Measures and optimize social media advertising
- Payment Processors: Secure payment processing and fraud prevention
- Live Chat Services: Customer support functionality
- Content Delivery Networks: Faster content delivery and performance
4. Cookie Duration
Cookies are classified by how long they remain on your device:
Session Cookies
Temporary cookies that are deleted when you close your browser. These are essential for platform functionality during your visit.
Persistent Cookies
Remain on your device for a set period or until you delete them. These remember your preferences across visits.
5. Managing Your Cookie Preferences
5.1 Cookie Consent Manager
When you first visit our website, you'll see a cookie consent banner allowing you to choose which types of cookies to accept. You can modify these preferences at any time by clicking the "Cookie Settings" link in our footer.
5.2 Browser Settings
You can also control cookies through your browser settings:
Chrome
Settings → Privacy and security → Cookies and other site data
Firefox
Options → Privacy & Security → Cookies and Site Data
Safari
Preferences → Privacy → Manage Website Data
Edge
Settings → Cookies and site permissions → Manage and delete cookies
5.3 Impact of Disabling Cookies
Important Notice
Disabling certain cookies may affect your experience on our platform:
- Essential cookies: Platform may not function properly
- Functional cookies: You'll lose personalized settings and preferences
- Performance cookies: We can't improve the platform based on usage data
- Marketing cookies: You may see less relevant advertisements
6. Mobile App Cookies
If you use our mobile application, similar technologies to cookies (such as local storage and device identifiers) may be used to provide functionality and improve your experience. These are governed by the same principles outlined in this policy.
7. Do Not Track Signals
Some browsers offer a "Do Not Track" feature that sends a signal to websites requesting not to track users. Currently, there is no industry standard for how to respond to these signals. We respect user privacy choices and continue to evaluate the best ways to honor such preferences.
8. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. We will notify you of any material changes by updating the "Last updated" date and, where appropriate, providing additional notice through our platform or email.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@easywills.ae
Phone: +971 4 123 4567
Business Location: Abu Dhabi Global Market, UAE
Your Privacy Control
We believe in giving you control over your data. You can modify your cookie preferences at any time through our cookie consent manager or browser settings.